so nice to meet you

Hi, I'm Dave — a strategic product thinker, Figma expert, and front-end dev (CSS, Tailwind). In over 10 years of leading design at early-stage startups, I've developed a superpower: crafting complex workflows into polished app experiences.

I enjoy the creative process, prototyping in code, architecting systems, working with smart people, and celebrating the wins. Thanks for checking out my work.

+/▵\+

QuotaPath

A Series B SaaS platform for sales commission planning and tracking

Commission plans are a tangle of rates, tiers, and edge cases. I designed across teams to make that math clear, shipping features monthly and building the Compensation Hub from scratch so sales teams could explore, compare, and model plans.

Senior Product UX/UI Designer

Highlights:

Shipped platform features monthly: comp modeling, onboarding, sandboxes, and payouts
Designed and launched the Compensation Hub, a commission-plan library and modeling tool that drove $1.5M+ in new pipeline in a year
Co-created the Shape Up process across 4 cross-functional teams and mentored the designers running it
Kept design and engineering building from the same Figma component libraries

+/▵\+

Rodio

Workforce communication for big retail

Led design from first sketch to revenue at this workforce-comms startup, building one multi-platform design system that kept web, iOS, and Android in sync. I ran the sprints and shipped production UI across all three.

Within two years we partnered with Kronos, the Fortune-100 workforce-management company, and signed MarketSource, the staffing agency for Target and Best Buy, reaching millions of daily interactions.

Product UX/UI Design Lead

Highlights:

Led design for a 20-person team, from early ideas to 20K+ paid users
Ran design sprints to frame problems and prototype solutions fast
Built and maintained a multi-platform design system: master, web, iOS, and Android component libraries
Pitched the demo that closed the Fortune-100 partnership and led to acquisition

ux flows

pitch decks

rodio design system

+/▵\+

BnbFinder

A niche travel-listings platform (now Savvy.com)

Designed and coded this travel-listings platform end to end: a consumer app for travelers, a member app for property owners, and an admin app behind both. Built it on a design system and custom Tailwind CSS framework of my own.

Whiteboards to 8K subscribers, 4K+ paid, in under a year on a team of 3.

Product UX/UI Design Lead + Front-End Developer

Highlights:

Coded fully responsive front-ends for all three apps in Elixir and React/Next.js
Iterated from launch through a 2.0 release
Demoed every two weeks to leadership, sales, and marketing

bnbfinder design system

pitch decks

+/▵\+

Accomplishments

40+ Products

Led design at an agency and multiple startups, shipping across AI, data science, entertainment, travel, fintech and more.

And I've shipped the front-end too — hands-on from first sketch to production code.

#1 iPhone App

At Rocket I designed A Beautiful Mess, a photo editor that shot to #1 Paid on the App Store right after launch (shown below).

It stayed in the top 100 paid apps for over a year and earned millions of downloads.

Millions of Users

Designed apps that reached millions of downloads for Ellen, A Beautiful Mess, Dancefight and more.

And built web apps that thousands of people rely on every day.

+/▵\+

Rocket

A boutique digital agency

I co-founded this agency and led design as we grew from two people to twenty over a decade. We designed and built apps and sites for startups and names like Ellen, DreamWorks, and The Economist — and became an ideation and prototyping lab for Warner Bros.

Co-Founder + Product Designer + Front-End Developer

Highlights:

Hired and led a 20-person team across product, back-end, front-end, iOS, and Android
Designed and shipped custom apps and websites across 30+ client projects
Ran sales, marketing, and accounts across dozens of engagements
Designed and built A Beautiful Mess, the photo editor that hit #1 Paid on the App Store
Designed and built a multi-million-dollar CRM/CMS for one of the largest US auto-sales organizations